Welcome
to the BACKFORUM of theMartin Braun-Gruppe!
As a partner of the national and international baking craft, the company is now taking another groundbreaking and innovative step into the future.
With the BACKFORUM, the Martin Braun-Gruppe is beginning a new era of personalised customer service. This considerable investment in the future, which simultaneously represents the strengthening of the location in Hanover, satisfies the demands of an innovative and progressive centre of information and application for the baking sector. The heart of the constitutes the "glass baking parlour" 400 m² in size, a glazed flour and baking centre, where baking programmes customised to meet the needs of the customer are drafted. Upon request, customers may also test the products of the Martin Braun-Gruppe on cutting-edge systems. The BACKFORUM is "home" to the departments of Research + Development, corporate communication, marketing/product management and baking technology. At the same time, the BACKFORUM is conceived as a communicative point of interface for all companies in the Martin Braun-Gruppe, which is regarded both as a service and communication pool, but also as a lively rendezvous for the industry, a meeting point for media and opinion makers. This new centre stands for the relay of professional knowledge. The entire baking industry will profit from this exchange of knowledge and information.
A further service of this establishment constitutes its seminar and training programme. Specific topics in baking, seminars in conjunction with professional institutions, collaboration with renowned Associated Companies or training sessions focussing on business administration are but a few examples. All employees will closely collaborate with schools and associations and support the master schools and other institutions of the baking industry with their efforts. The BACKFORUM of the Martin Braun-Gruppe is regarded as a leading centre for baking in the industry.
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Backforum
